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Marketing channel management : a customer-centric approach / Pingali Venugopal.
Material type:
TextPublication details: New Delhi ; Thousand Oaks : Response Books, 2001.Description: 187 p. : ill. ; 22 cmISBN: - 076199551X (pbk.)
- 658.84 VEN
- HF5415.129 .V46 2001
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Main Library Lending Section | Lending Collection | 658.84VEN (Browse shelf(Opens below)) | Available | 21881 | ||
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Lending Materials
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Main Library Lending Section | Lending Collection | 658.84VEN (Browse shelf(Opens below)) | Available | 37265 | ||
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Lending Materials
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Makandura Library Lending Section | Lending Collection | 658.84 VEN (Browse shelf(Opens below)) | Available | 69275 |
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| 658.84 CAT International marketing | 658.84 STE Marketing channels | 658.84 STE Marketing channels | 658.84 VEN Marketing channel management : | 658.848 KUM International marketing research | 658.848 SRI International marketing | 658.848 TER International marketing |
Includes bibliographical references (p. [181]-182) and index.
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