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Global marketing management / Warren J. Keegan.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 7th edDescription: xxv, 617 p. : ill. ; 27 cmISBN:
  • 9788178085869
Subject(s): DDC classification:
  • 658 KEE
LOC classification:
  • HF1416 .K44 2002
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Includes bibliographical references and index.

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