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The ultimate guide to strategic marketing real world methods for developing successful, long-term marketing plans
Material type:
TextLanguage: English Language Publication details: New York Mcgraw-Hill 2014Description: xii, 304p. 23cmISBN: - 9780071809092
- 0071809090
- 658.802 HAM
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 658.802 HAM (Browse shelf(Opens below)) | Available | 38694 |
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| 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 MUL Marketing management : | 658.802 HAM The ultimate guide to strategic marketing | 658.802 HOO Marketing strategy and competitive positioning | 658.802 INT Integrated marketing communications | 658.83 LUC Marketing research |
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