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Lateral marketing new techniques for finding breakthrough ideas

By: Material type: TextTextLanguage: English Language Publication details: New York John Wiley 2001 2006Description: xvi, 206p. 23cmISBN:
  • 8126508582
  • 9788126508587
Subject(s): DDC classification:
  • 658.8 KOT
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Item type Current library Collection Call number Status Date due Barcode
Lending Materials Lending Materials Main Library Lending Section Lending Collection 658.8 KOT (Browse shelf(Opens below)) Available 37137
Browsing Main Library shelves, Shelving location: Lending Section, Collection: Lending Collection Close shelf browser (Hides shelf browser)
658.8 EVA Marketing 658.8 GRO Service management and marketing 658.8 KER Marketing : 658.8 KOT Lateral marketing 658.8 KOT A framework for marketing management 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing

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