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Strategic marketing management a means end approach
Publication details: New York McGraw Hill 2002 2002Description: ix, 275p. 23cmISBN:- 0071450939
- 658.8 PAR
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 658.8PAR (Browse shelf(Opens below)) | Available | 21145 |
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| 658.8PAL Principles of services marketing | 658.8PAN Beyond consumer marketing | 658.8PAR Preparing the marketing plan: | 658.8PAR Strategic marketing management | 658.8PAY The essence of services marketing | 658.8PER E-commerce | 658.8PRI Principles of marketing |
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