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The management and marketing of services
Publication details: Oxford Butterworth Heinemann 1993 1993Description: xi, 269p. 25cmISBN:- 0750607890
- 658.8 MUD
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Lending Materials
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Main Library Lending Section | Lending Collection | 658.8MUD (Browse shelf(Opens below)) | Available | 4537 |
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| 658.8MCD Key customers | 658.8MON Marketing management | 658.8MOR Elements of marketing | 658.8MUD The management and marketing of services | 658.8OLD Sales and marketing environment | 658.8OLD Marketing environment 1999-2000 | 658.8PAL International marketing |
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