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Advertising media planning a brand management approach

By:

Kekkey, Larry D

Contributor(s):

Jugenheimer, Donald W

Publication details: New Delhi Prentice - Hall 2004 2004Description: vii, 144p. 23cmISBN:

812032529X

Subject(s):

PLANNING AND CONTROL

DDC classification:

659.111 KEL

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Materials	Main Library Lending Section	Lending Collection	659.111KEL (Browse shelf(Opens below))	Available		19770
Lending Materials	Main Library Lending Section	Lending Collection	659.111KEL (Browse shelf(Opens below))	Available		16162
Lending Materials	Main Library Lending Section	Lending Collection	659.111KEL (Browse shelf(Opens below))	Available		19769

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Previous	658WIL How to manage	659.1072USI Using qualitative research in advertising :	659.10973KEY Subliminal seduction	659.111KEL Advertising media planning	659.111KEL Advertising media planning	659.111KEL Advertising media planning	659.11BAT Advertising management	Next

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