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Advertising and promotion an integrated marketing communications perspective
Publication details: Boston McGraw - Hill 2007 2007Edition: 7thDescription: xxvi,820p. 29cmISBN:- 9780073101262
- 659.1 BEL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Permanent Reference Materials
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Main Library Reference Section | Permanent Reference Collection | 659.1BEL (Browse shelf(Opens below)) | Not for loan | 24608 |
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| 659.1ARE Contemporary advertising | 659.1ARE Contemporary advertising | 659.1ARE Essentials of contemporary advertising | 659.1BEL Advertising and promotion | 659.1CLO Integrated advertising promotion and marketing communications | 659.1LAN Kleppner's advertising procedure | 659.1ROS Advertising communications & promotion management |
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