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Strategic brand management building measuring and managing brand equity
Publication details: New Delhi Prentice - Hall 2005 2005Edition: 2ndDescription: xxvii, 788p. 24cmISBN:- 8120323092
- 658.827 KEL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Lending Materials
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Main Library Lending Section | Lending Collection | 658.827KEL (Browse shelf(Opens below)) | Available | 19789 | ||
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Lending Materials
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Main Library Lending Section | Lending Collection | 658.827KEL (Browse shelf(Opens below)) | Available | 15988 | ||
Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 658.827KEL (Browse shelf(Opens below)) | Available | 19788 |
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| 658.827CHE Creating powerful brands in consumer, service and industrial markets | 658.827CHE Creating powerful brands in consumer, service and industrial markets | 658.827GEL Global brand strategy | 658.827KEL Strategic brand management | 658.827KIS Optimal trading strategies | 658.827KOT B2B brand management | 658.827LIN Brand building |
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