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Market-based management: strategies for growing customer value and profitability

By: Language: English Language Publication details: New Jersey: Prentice-Hall 1997Description: xxiii, 424p.; 23cmISBN:
  • 0131064851
Subject(s): DDC classification:
  • 658.8 BES
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Schedule Reference Materials Schedule Reference Materials Main Library Reference Section Schedule Reference Collection 658.8BES (Browse shelf(Opens below)) Available 7376
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658.8BAT Managing services marketing 658.8BEA Marketing 658.8BEA Marketing 658.8BES Market-based management: 658.8BIN Business marketing management 658.8BIR Marketing insights and outrages 658.8BIR Marketing insights and outrages

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