Using qualitative research in advertising : strategies, techniques and applications

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Publication details: New Delhi: Sage, 2002Description: xi, 139p.; 22cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Lending Materials	Main Library Lending Section	Lending Collection	659.1072USI (Browse shelf(Opens below))	Available	14407
Schedule Reference Materials	Main Library Reference Section	Schedule Reference Collection	659.1072USI (Browse shelf(Opens below))	Available	12495
Schedule Reference Materials	Main Library Reference Section	Schedule Reference Collection	659.1072USI (Browse shelf(Opens below))	Available	15939

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