How to advertise : what works, what doesn't - and why

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Publication details: London: Kogan Page, 1976Edition: 3rd edDescription: xxi, 218p.; 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Schedule Reference Materials	Main Library Reference Section	Schedule Reference Collection	659.1ROM (Browse shelf(Opens below))	Available		13880
Schedule Reference Materials	Main Library Reference Section	Schedule Reference Collection	659.1ROM (Browse shelf(Opens below))	Available		13879

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Previous	659.1LEW Advertising age handbook of advertising	659.1OGU Advertising and integrated brand promotion	659.1ROM How to advertise :	659.1ROM How to advertise :	659.1RUS Kleppner's advertising procedure	659.1TEL Effective advertising	659.1WEL Advertising principles & practice	Next

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