Wayamba University Library Network

International marketing (Record no. 58405)

MARC details
000 -LEADER
fixed length control field 00668 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 817722370S
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number LAS
090 ## -
-- 31902
-- 56495
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lascu, Dana-nicoleta
245 ## - TITLE STATEMENT
Title International marketing
Remainder of title managing worldwide operations in a charging international environment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Bitantra
Date of publication, distribution, etc 2003
Date of manufacture 2003
300 ## - PHYSICAL DESCRIPTION
Extent vii, 51p.
Dimensions 27cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information technology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Reinsurance industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industry trends
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market orientation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Automobile industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies
-- Marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Financial service industry
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Materials
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Lending Collection Main Library Main Library Lending Section 10/03/2016   658.848LAS 37072 31/08/2017 0.00 31/10/2016 Lending Materials

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