Marketing revolution (Record no. 57968)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675 a2200229 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749447762 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 090 ## - | |
| -- | 31465 |
| -- | 55582 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gamble, Paul R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing revolution |
| Remainder of title | the radical new approch to transforming the business, the brand & the bottom line |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2006 |
| Date of manufacture | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 308p. |
| Dimensions | 23cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | OPERATIONAL ANALYSIS, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | REVOLUTIONIZE MARKETING, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CUSTOMER INDSIGHT, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | STRATEGIC PLANNING, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CUSTOMER RELATIONSHIP, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stone, Merlin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tapp, Alan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marsella, Anthony |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Schedule Reference Materials |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 04/11/2015 | 658.8MAR | 37295 | 28/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials |