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Maximarketing (Record no. 57700)

MARC details
000 -LEADER
fixed length control field	00577 a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070511918
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	RAP
090 ## -
--	31192
--	54864
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rapp, Stan
245 ## - TITLE STATEMENT
Title	Maximarketing
Remainder of title	the new direction in advertising, promotion, and marketing strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Mcgraw-Hill
Date of publication, distribution, etc	1987
Date of manufacture	1987
300 ## - PHYSICAL DESCRIPTION
Extent	x, 278p.
Dimensions	23.5cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Television advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Maxi marketing solution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Inquiry advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer database
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Collins, Thomas L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	21/08/2015		658.8RAP	37313	31/08/2017	0.00	31/10/2016	Lending Materials

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