Advertising that works (Record no. 50447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1557381690 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | FEA |
| 090 ## - | |
| -- | 23175 |
| -- | 36968 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fearon, Robert |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising that works |
| Remainder of title | how to create a winning advertising program for your company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago |
| Name of publisher, distributor, etc | Probus Publishing |
| Date of publication, distribution, etc | 1991 |
| Date of manufacture | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,208p. |
| Dimensions | 23cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The entrepreneur's guide series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | General Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Makandura Library | Makandura Library | Lending Section | 24/08/2009 | 658FEA | 51041 | 24/08/2009 | 0.00 | 31/10/2016 | Lending Materials | ||||||
| Lending Collection | Makandura Library | Makandura Library | Lending Section | 24/08/2009 | 658 FEA | 51039 | 24/08/2009 | 0.00 | 31/10/2016 | Lending Materials | Dewey Decimal Classification | |||||
| Lending Collection | Makandura Library | Makandura Library | Lending Section | 24/08/2009 | 658 FEA | 51040 | 24/08/2009 | 0.00 | 31/10/2016 | Lending Materials | Dewey Decimal Classification |