Marketing practices and principles (Record no. 39905)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00458 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070407053 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAS |
| 090 ## - | |
| -- | 11456 |
| -- | 16457 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mason, Ralph E. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing practices and principles |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw - Hill |
| Date of publication, distribution, etc | 1986 |
| Date of manufacture | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 439p. |
| Dimensions | 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT OF MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rath, Patricia Mink |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Husted, Stewart W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 02/12/2008 | 658.8MAS | 4373 | 31/08/2017 | 0.00 | 31/10/2016 | Lending Materials | |||||
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 14/11/2012 | 658.8MAS | 4372 | 28/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials |