Wayamba University Library Network

Strategic marketing for nonprofit organizations (Record no. 39878)

MARC details
000 -LEADER
fixed length control field 00677 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field WUSLLib
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171109b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120322592
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120322592
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andreasen, Alan R.
9 (RLIN) 9385
245 ## - TITLE STATEMENT
Title Strategic marketing for nonprofit organizations
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Prentice-Hall,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent vii, 536p.;
Dimensions 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
9 (RLIN) 394
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizing resources
9 (RLIN) 9387
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Developing customer orientation
9 (RLIN) 9388
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing
9 (RLIN) 9003
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 9386
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Materials
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 02/12/2008   658.8AND 14262 31/08/2017 0.00 31/10/2016 Lending Materials
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 09/11/2017   658.8AND 37692 09/11/2017   09/11/2017 Lending Materials

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Last Updated:03-10-2024

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