Wayamba University Library Network

Basic marketing research (Record no. 38921)

MARC details
000 -LEADER
fixed length control field 00410 a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130090484
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
090 ## -
-- 10411
-- 14738
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, naresh K.
245 ## - TITLE STATEMENT
Title Basic marketing research
Remainder of title applications to contemporary issues
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc Prentice- Hall
Date of publication, distribution, etc 2002
Date of manufacture 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 685p.
Dimensions 25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKET RESEARCH AND ANALYSIS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Schedule Reference Materials
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Schedule Reference Collection Main Library Main Library Reference Section 13/11/2008   658.83MAL 12424 28/08/2017 0.00 31/10/2016 Schedule Reference Materials
        Electronic Media Collection Main Library Main Library Multimedia Unit 16/11/2009   658.83MAL 12424CD 16/11/2009 0.00 31/10/2016 Electronic Media Lending

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Last Updated:03-10-2024

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