Marketing research : (Record no. 37715)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201002b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130351350 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burns, Alvin C. |
| 9 (RLIN) | 19281 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | online research applications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey: |
| Name of publisher, distributor, etc | Prentice - Hall, |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 642p.; |
| Dimensions | 26cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 9 (RLIN) | 19282 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKET RESEARCH |
| 9 (RLIN) | 1569 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT OF MARKETING |
| 9 (RLIN) | 394 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Ronald F. |
| 9 (RLIN) | 19283 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Schedule Reference Materials |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 22/10/2008 | 658.83BUR | 14088 | 28/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | |||||
| Permanent Reference Collection | Main Library | Main Library | Reference Section | 22/10/2008 | 658.83BUR | 14087 | 28/08/2017 | 0.00 | 31/10/2016 | Permanent Reference Materials | |||||
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 14/11/2008 | 658.83BUR | 14089 | 28/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | |||||
| Electronic Media Collection | Main Library | Main Library | Multimedia Unit | 18/11/2009 | 658.83BUR | 14089CD | 18/11/2009 | 0.00 | 31/10/2016 | Electronic Media Lending | |||||
| Electronic Media Collection | Main Library | Main Library | Multimedia Unit | 19/11/2009 | 658.83BUR | 14088CD | 19/11/2009 | 0.00 | 31/10/2016 | Electronic Media Lending | |||||
| Electronic Media Collection | Main Library | Main Library | Multimedia Unit | 19/11/2009 | 658.83BUR | 14087CD | 19/11/2009 | 0.00 | 31/10/2016 | Electronic Media Lending |