Marketing principles and best practices (Record no. 31541)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324200447 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 090 ## - | |
| -- | 2474 |
| -- | 2990 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, K. Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing principles and best practices |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Ohio |
| Name of publisher, distributor, etc | Thomson |
| Date of publication, distribution, etc | 2005 |
| Date of manufacture | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii, 598p. |
| Dimensions | 28cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANEGEMENT OF MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R.; Dickson, Peter R.; Dunne, Patrick etal. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 05/08/2008 | 6 | 658.8MAR | 24805 | 08/01/2024 | 05/12/2023 | 05/12/2023 | 0.00 | 31/10/2016 | Lending Materials |