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The impact of extended marketing mix elements towards service encounter satisfaction in state commecial banks of the Western Province of Sri Lanka

De Costa, M.N.S.

The impact of extended marketing mix elements towards service encounter satisfaction in state commecial banks of the Western Province of Sri Lanka - Kuliyapitiya: Wayamba University of Sri Lanka, 2017 - viii, 103p.; 30cm

Subjects--Topical Terms:
Marketing
Banking industry
Central bank

Dewey Class. No.: 275 / PGDBM

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The impact of extended marketing mix elements towards service encounter satisfaction in state commecial banks of the Western Province of Sri Lanka