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Analysis of factors causing augmented product positioning strategy towards customer vs user satisfaction with special emphasis to the Japanese car market in Sri Lanka

Jayasinghe, W.A.C.

Analysis of factors causing augmented product positioning strategy towards customer vs user satisfaction with special emphasis to the Japanese car market in Sri Lanka - Kuliyapitiya: Wayamba University of Sri Lanka, 2017 - iii, 152p.; 30cm

Subjects--Topical Terms:
Japanese automobile comapnies
Intra-trade competition
Motor-car market

Dewey Class. No.: 264 / PGDBM

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Analysis of factors causing augmented product positioning strategy towards customer vs user satisfaction with special emphasis to the Japanese car market in Sri Lanka