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Analysis of factors causing after sales services of industrial products towards customer satisfaction

Seneviratne, J.A.T.

Analysis of factors causing after sales services of industrial products towards customer satisfaction - Kuliyapitiya: Wayamba University of Sri Lanka, 2012 - xv, 104p.; 30cm

Subjects--Topical Terms:
Consumer behavior
Sales promotion
Service marketing
Communication

Dewey Class. No.: 059 / PGDBM

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Analysis of factors causing after sales services of industrial products towards customer satisfaction