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New products management

Crawford, Merle

New products management - 10th Ed. - New York: McGraw-Hill, 2011 - xvi, 576p.; 24cm

ISBN: 9780073404806 0073404802

Subjects--Topical Terms:
Product development
Business attitudes
Products programme
Team management
Product protocol

Dewey Class. No.: 658.575 / CRA

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New products management