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Marketing strategy and competitive positioning

Hooley, Graham J.

Marketing strategy and competitive positioning - 3rd Ed. - Harlow: Prentice Hall, 2004 - xxiv, 622p.; 23cm

ISBN: 9780273655169 0273655167

Subjects--Topical Terms:
Management
Strategic marketing planning
Market orientation
Customer analysis
E-marketing

Dewey Class. No.: 658.802 / HOO

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Marketing strategy and competitive positioning