Marketing research
Zikmund, William G.
Marketing research - Victoria: Cengage Learning, 2007 - xxvii, 570p.; 25cm
9780170127349 0170127346
Pilot studies
Graphic aids
Survey design
Data analysis
658.83 / MAR
Marketing research - Victoria: Cengage Learning, 2007 - xxvii, 570p.; 25cm
9780170127349 0170127346
Pilot studies
Graphic aids
Survey design
Data analysis
658.83 / MAR