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Essentials of marketing research:

Malhotra, Naresh K.

Essentials of marketing research: an applied orientation - 2nd Ed. - Frenchs Forest: Pearson, 2008 - xvii, 480p.; 25cm

ISBN: 9780733984211

Subjects--Topical Terms:
Hypotheses
Research methodology
Presentation
Sampling methods

Dewey Class. No.: 658.03 / ESS

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Essentials of marketing research: