The China factor :
Karam, Amy,
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam. - New Jersey John Wiley 2016 - xvi, 285 p. ; 24 cm.
9781119274018 (cloth)
Export marketing--China.
Export marketing
Customer relationship
Management of marketing
Politics
War and money
Export marketing--Western countries.
International business enterprises--China.
International business enterprises--Western countries.
Strategic planning.
Competition, International.
Developing countries--Commerce.
658.840951 / KAR
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam. - New Jersey John Wiley 2016 - xvi, 285 p. ; 24 cm.
9781119274018 (cloth)
Export marketing--China.
Export marketing
Customer relationship
Management of marketing
Politics
War and money
Export marketing--Western countries.
International business enterprises--China.
International business enterprises--Western countries.
Strategic planning.
Competition, International.
Developing countries--Commerce.
658.840951 / KAR