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The agile marketer :

Smart, Roland,

The agile marketer : turning customer experience into your competitive advantage - New Jersey John Wiley 2016 - xiii, 219 p ; 24 cm

ISBN: 9781119223009 (hardback)

Subjects--Topical Terms:
Product management.
Marketing--Technological innovations.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.
Customer care
Technology

Dewey Class. No.: 658.802 / SMA

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The agile marketer :