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Marketing /

Grewal, Dhruv.

Marketing / Dhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College. - Fourth Edition. - New York McGraw Hill 2014 - xlvi, 648p. 29cm

Includes index.

ISBN: 9780078029004 (alk. paper) 0078029007 (alk. paper)

Subjects--Topical Terms:
Marketing.
Market place
Customer
Corporate partner
Supply chain

Dewey Class. No.: 658.8 / GRE

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