Marketing :
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 5th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xlvii, 507 p. : 28 cm.
Map on lining papers.
9780078028922 (alk. paper) 0078028922 (alk. paper)
Marketing.process
Marketing opportunity
Product
Supply chain
Social media
658.8 / KER
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 5th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xlvii, 507 p. : 28 cm.
Map on lining papers.
9780078028922 (alk. paper) 0078028922 (alk. paper)
Marketing.process
Marketing opportunity
Product
Supply chain
Social media
658.8 / KER