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Marketing

Kerin, Roger A.

Marketing - 12th. - New York Mcgraw-Hill 2015 - xliv, 740 pages ; 29cm.

ISBN: 9780077861032 (alk. paper) 0077861035 (alk. paper)

Subjects--Topical Terms:
Marketing process
Customer relationship
Customer
Product
Service

Dewey Class. No.: 658.8 / KER

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Marketing