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Marketing and the bottom line:

Ambler, Tim

Marketing and the bottom line: the new metrics of corporate wealth - Delhi Pearson Education 2004 - xii, 178p. 24cm.

ISBN: 8129703319 9788129703316

Subjects--Topical Terms:
Management
Metrics
Measuring innovation health

Dewey Class. No.: 658.802 / AMB

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Marketing and the bottom line: