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Global marketing:

Johansson, Johny K.

Global marketing: foreign entry, local marketing, & global management - 4th. - New Delhi Tata Mcgraw-Hill 2008 - xviii, 648p. 24cm.

ISBN: 9780070667082 007066708X

Subjects--Topical Terms:
Marketing control
Market research
Export marketing
Global product

Dewey Class. No.: 658.84 / JOH

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Global marketing: