The big idea :
Strauss, Steven D.,
The big idea : how business innovators get great ideas to market / Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p. ; 23 cm.
0793148375 (pbk.)
New products--Marketing.
Product
Market
Business
658.575 / STR
The big idea : how business innovators get great ideas to market / Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p. ; 23 cm.
0793148375 (pbk.)
New products--Marketing.
Product
Market
Business
658.575 / STR