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Effective management for marketing

Worsam, Mike

Effective management for marketing - New Delhi Viva Books 2002 - x, 315p. 27cm.

ISBN: 9788176493307 8176493309

Subjects--Topical Terms:
Marketing management
Communication
Management performance
Customer relation
Customer care
Team development
Leadership
Human resource

Dewey Class. No.: 658.802 / WOR

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Effective management for marketing