Wayamba University Library Network

Corporate reputation and competitiveness /

Davies, Gary,

Corporate reputation and competitiveness / Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper. - London ; New York : Routledge, 2003. - xiii, 272 p. : 25 cm.

041528743X


Corporate image.
Brand name products--Management.
Corporations--Public relations.
Competition.

659.2 / COR

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