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Principles of marketing /

Palmer, Adrian.

Principles of marketing / Adrian Palmer. - Oxford ; New York : Oxford University Press, 2000. - xx, 644 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0198775512 9780198775515

LCCN: 00039933

Subjects--Topical Terms:
Marketing.
Marketing Environment
Marketing ethics
Marketing research

LC Class. No.: HF5415 / .P2343 2000

Dewey Class. No.: 658.8

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Principles of marketing /