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International Marketing

Cateora, Philip R.

International Marketing - 13th ed. - New Delhi Tata Mcgraw-Hill 2008 - xxxi, 888p. 24cm.

ISBN: 9780070666993 0070666997

Subjects--Topical Terms:
Export marketing
Global market
International trade
Marketing research
Sales management
Customer

Dewey Class. No.: 658.848 / CAT

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International Marketing