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The customer loyalty solution

Hughes, Arther Middleton

The customer loyalty solution what works (and what doesn't) in customer loyalty programs - New Delhi Tata Mcgraw-Hill 2003 - xix, 364p. 23cm.

ISBN: 0070587337 9780070586888

Subjects--Topical Terms:
Customer loyalty programs
Database marketing
Customer response
Customer management

Dewey Class. No.: 658.84 / HUG

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The customer loyalty solution