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The marketing challenge /

Mazur, Laura.

The marketing challenge / Laura Mazur, Annik Hogg. - [London] : Wokingham, England ; Reading, Mass. : Economist Intelligence Unit ; Addison-Wesley, c1993. - xvii, 298 p. : 25 cm.

"The EIU series."

ISBN: 0201631911 : 9780201631913

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--Europe

Dewey Class. No.: 658.802 / MAZ

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The marketing challenge /