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Successful marketing communications

Ace, Cathy

Successful marketing communications apractical guide to planning and implementation - Oxford Butterworth 2001 - ix, 210p. 24 cm.

ISBN: 9780750650274 0750650273

Subjects--Topical Terms:
Planning
Marketing
Communication
Public relation
Advertising

Dewey Class. No.: 658.802 / ACE

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Successful marketing communications