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The handbook of strategic public relations & integrated communications

Caywood, Clarke L.

The handbook of strategic public relations & integrated communications - New Delhi Tata Mcgraw-Hill 1997 - xxvi, 574 p. 24 cm.

ISBN: 0070593914 9780070593916

Subjects--Topical Terms:
Management
Organization
Marketing
Media

Dewey Class. No.: 658.45 / HAN

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The handbook of strategic public relations & integrated communications