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Service marketing

Lovelock, Cristopher

Service marketing people, technology, strategy - 5th. - New Delhi Pearson 2004 - xviii, 652p. 25cm.

ISBN: 9788129704534 8129704536

Subjects--Topical Terms:
Management
Consumer behavior
Communication
Revenue management
Leadership
Distributing service
Customer

Dewey Class. No.: 658.8 / LOV

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Service marketing