Normal view MARC view ISBD view

Promotion and Integrated marketing communications

Semenik, Richard J.

Promotion and Integrated marketing communications - New Delhi Thomson 2002 - xxxix, 582p. 26cm.

ISBN: 9789812403728

Subjects--Topical Terms:
Advertising
Marketing communication
Buyer behavior
E-commerce

Dewey Class. No.: 659.1 / SAM.

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Wayamba University Library Network

Promotion and Integrated marketing communications