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Marketing management

Boyd, Harper W.

Marketing management a strategic approach with a global orientation - 3rd. - Boston Irwin Mcgraw-Hill 1998 - xxii, 547p. 25p.

ISBN: 9780256226324 0256226326

Subjects--Topical Terms:
Business strategy
Marketing research
Consumer marketing
Production
Service

Dewey Class. No.: 658.8 / BOY

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Marketing management