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Managing customers as investments

Gupta, Sunil

Managing customers as investments the strategic value of customers in the long run - Delhi Pearson 2005 - xvii, 205p. 23cm.

ISBN: 8129709023 9788129709028

Subjects--Topical Terms:
Customer Relations
Database Marketing
Marketing
Customer Objective

Dewey Class. No.: 658.812 / GUP

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Managing customers as investments