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Perspectives on marketing management

Baker, Michael

Perspectives on marketing management Vol. 1 - New York John Wiley 1991 - xv, 287p. 23cm.

ISBN: 9780471928584

Subjects--Topical Terms:
Price theory
Managerial theory
Behavioral theory
Price

Dewey Class. No.: 658.8 / PER

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Perspectives on marketing management