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Introduction to marketing

Palmer, Adrian

Introduction to marketing theory and practice - 3rd. - Oxford Oxford University 2012 - xxxi, 542p. 25cm.

ISBN: 9780199602131

Subjects--Topical Terms:
MARKETING RESEARCH
CUSTOMER
MARKETING FUNDAMENTAL
MARKETING MANAGEMENT
MARKETING ENVIRONMENT
E-MARKETING
E-MARKETING

Dewey Class. No.: 658.8 / PAL

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Introduction to marketing